KOTA BATU-INZAGHIGIGANTARA.NET. Dinas Pariwisata Kota Batu bekerjasama dengan PT. Inzaghi Gigantara Solusindo kembali menggelar Workshop Ekonomi Kreatif Bidang Videography di eL Hotel Kartika Wijaya Kota Batu, Selasa-Kamis (5-7/11/2019).  Sebanyak 50 penggiat pariwisata di Kota Batu yang berasal dari pendidik, pengusaha, fotografer dan youtuber hadir sebagai peserta acara ini. Videography dan Digital Marketing menjadi materi utama dengan harapan bisa menaikkan promosi dan jualan destinasi pariwisata di Kota Batu.

Mustakim Wardi’i, SE., Kepala Seksi Bimbingan dan Pelatihan Dinas Pariwisata Kota Batu mengungkapkan meski peserta bimtek ini beragam, namun justru ini yang diharapkan agar bisa menumbuhkan sinergitas. “Ini kolaborasi, agar yang sudah mahir dan berpengalaman bisa menjadi contoh memotivasi bagi yang baru bergelut di bisnis pariwisata. Penggiat pariwisata Batu harus kreatif, inovatif dan profesional,” ucap pria cadel yang biasa disapa Takim ini.

Takim menambahkan bahwa pengelolaan bisnis pariwisata di Kota Batu sudah berjalan melalui beberapa system. Ada yang pengelolaannya langsung oleh investor, investor bekerjasama dengan masyarakat, atau bahkan dikelola oleh masyarakat sendiri. “Oyot di Coban Talun ini sudah menerapkan isu grand desain pariwisata. Pengelolaannya mampu menjaga ekologi-ekosistem tanpa menghilangkan kealamiannya, berbasis kearifan local dan berbasis masyarakat,” pungkasnya.

un Jamianto memberikan penjelasan bahwa materi video harus melakukan penetrasi menjual produk dan mengarahkan closing

Nun Jamianto, SE, MM, pemateri sekaligus Direktur PT. Inzaghi Gigantara Solusindo mengatakan bahwa video dan kontennya harus berorientasi bisnis. “Tidak cukup bagus estetika yang ada di video, tetapi unsur Opening-Isi-Closing lah yang harus diutamakan sebagai tujuan jualan,” tegas Nun Jamianto kepada inzaghigigantara.net.

Sementara itu, Andik Ocegan mengaku senang bisa turut serta di acara ini, karena akhirnya sadar bahwa dirinya harus mengupgrade alat untuk membuat videography yang keren. “Alhamdulillah, selama ini saya hanya pakai handphone saja bisa dapat 37K subscriber. Saya yakin, usai acara ini pasti channel saya langsung melejit,” jawab pengusaha keripik buah yang juga youtuber ini saat diwawancarai media ini. (hrd)

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